Stop saying viral
Rachel Botsman posted this via Twitter today, and I suspect it would be of interest to readers here – an excellent examination of “viral” and an argument against using that term (which I wholeheartedly...
View ArticlePositive messaging and behaviour change
Tim Cotter writes in his latest “Awake” newsletter on “Do positive messages lead to more positive outcomes?”, which looks at the efficacy of positive and negative messaging in relation to behaviour...
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